Sequences is a real-time art festival in Reykjavík, Iceland hosted annually by The Living Arts Museum. They approaced Jónas Valtýsson, Sveinn Davíðsson and Siggi Odds for art-directing the festival. They teamed up, with Mundi helping for some parts, and produced printed material and a website for this ever-growing festival.
The final product consists of an idea of milk captured in time, hinting at the festival's real-time focus - with strong typography overlaying the b/w image with a screaming bright colour. The milk idea came from Mundi, while Jónas photographed, Siggi Odds did the type design and typography and Jónas, Sveinn and Siggi Odds worked together on the production of the printed material and website.
The posters and printed material were printed in two colour offset, black and a bright PMS 805 by an environmental friendly printer.
Siggi Odds
Jónas Valtýsson
Sveinn Davíðsson
found at typography served
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