Im going to come straight out with it, i think this logo is shit, rubbish, especially for that amount of money. But the thing that leaves a bad taste in the mouth is that its done by Landor in Sydney yes Sydney. I thought Melbourne was meant to have its own culture with a thriving arts/design sector, surely a Melbourne based studio could have been commissioned!
So its an improvement on the old design, but that wouldn't have taken much. Its not that its a totally horrible logo, i just don't think it fits in with the many beautiful qualities of Melbourne. I think they have gone with the whole progressive architecture, federation square look, but a city is not limited to its buildings, capturing the feel, the energy of the whole city has to be considered. Too corporate, to flashy, will date very quickly.
When we get some time here at And. we will have a look at doing a redesign.
Your comments please.
